Customer interview

"We stopped rewarding the person who could hold it all in their head"

PM

Priya Mahal

Head of Operations, Kestrel Logistics

9 minute read

Industry

Logistics

Team

240 people

Using since

March 2025

Plan

Scale

Q What did the week look like before?

Two spreadsheets and a man called Dennis. Dennis knew which depots could absorb a late lorry and which would quietly fail, and none of that was written down anywhere. When Dennis was on holiday we simply did worse.

Q Was there a moment it stopped being tolerable?

A Tuesday in January. Four depots reported the same pallet, so we sent three trucks to collect one thing. It cost about eleven thousand euros and nobody had done anything wrong — the system just let it happen.

The point was never the dashboard. It was that a planner on their second week can now make the call Dennis would have made.

Q How did the rollout actually go?

Faster than anyone predicted, which made me suspicious. We started with six depots for a fortnight, then did the remaining fifty-six over three weeks. The training was a forty-minute call and a one-page sheet.

Q What changed in the numbers?

On-time drops went from sixty-one to eighty-six percent, and duplicate collections effectively stopped. The one I care about most is that overtime fell, because the planners stopped firefighting at five o'clock.

+41%

On-time drops

62

Depots live

−18%

Overtime hours

Q What would you tell someone starting now?

Pick the six sites with the loudest complaints, not the easiest ones. If it works there, the rest is administration.

More conversations: Fernbrook Health on ward rotas and Oakline on audit season.

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The prompt

Design a long-form customer interview with Tailwind CSS. Open with a header block: a small "Customer interview" label, a headline, and a byline row with an avatar, the interviewee name and role, the company, and a muted reading time. Under it, a bordered fact strip of four cells with tiny uppercase labels and values — industry, team size, using since and the plan. The body is a max-w-2xl column of alternating question and answer blocks: questions in medium-weight neutral-900 preceded by a small monospaced "Q", answers in relaxed grey prose. After the second answer, break the column with a full-width pull quote in large type with a left rule; after the fourth, a bordered result box with three inline metrics. End with a closing question, a short answer, and a footer line linking to two other interviews.

Paste it into Claude, Cursor, v0 or any AI coding tool. Prefer the finished markup? .